Products
Metallics
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Precious metallic highlights, seducing game of lights alternate with tactile effects that remind of leather. Novacolor decorative finishes recall the traditional handcrafted Italian excellence and evoke a world of ancient flavors, a journey across the traditional goldsmith’s shops and the leather manufacturing, typical of our country.
Minerals 
Novacolor textures tell a story that recalls of ancient times and regional identities: contemporary materials and innovative studies are used to re-interpret traditional materials, such as lime and clay used for CalceCruda and CalceCruda Intonachino.
The cultural heritage of our country reflects Novacolor attention to the details.
Oxidation

Time is at the center of Novacolor’s Oxidation line of products, finishes that reproduce the natural flow of time.

Oxidized textures that transform objects and walls in precious and unique pieces of art.
Concrete

A city is much more than just a simple space. Every city is a place with a life and with its own memory, made by the interactions between the people that live there.
Novacolor’s ambition is to offer solutions to live the city with a better consciousness, exalting urban planning, as a collective result of architecture.

Aimed by this will, Novacolor creates the products' lines Archi+ and Concrete by Novacolor, different ways to interpret the cement effects. ​
Mat
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MATmotion and Celestia_Wall Painting interpret the energy of color.
MATmotion is a range of interior water-based lacquer, extremely washable and antidripping, available with ultra-matt, satin, glossy and eggshell finishes. Formulated to achieve a perfect, continuous film on walls and ceilings, even on large surfaces.
MATmotion features a very low emission of VOC during application. Totally formaldehyde and plasticizers–free, for organic and healthy environments.

Celestia_Wall Painting is a matt color wash with a soft touch-effect. A product that expresses through color the inner “self” of individuals, it creates very private and personal spaces, where to feel “real” and “at home”.
Wall2Floor

Elegant. Modern. Versatile.
A multi-layer system that permits to achieve seamless surfaces, jointless, according to the most recent trends in architecture.

Wall2Floor is the ideal system for both traditional and contemporary environments, thanks to the elegant chromatic solutions and textures with past and present contaminations.
Wall2Floor by Novacolor gives birth to original surfaces, never the same, that bring us back to an essential dimension where the real luxury is the natural elegance.

Ideas